Published 28 Sep 2021
Focus group templates are the go-to tools of research teams for collecting qualitative data derived from open discussions. These forms can help researchers understand consumer behavior for making certain decisions. Focus group moderators can use these templates to create more in-depth and meaningful conversations.
Use this product-focused checklist for focus group discussions or interviews. Gather the participants’ names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before proceeding with the discussion. During the activity, ensure that you use essential questions which will help probe for answers and capture respondents’ authentic and natural reactions. With iAuditor template editor, you can customize the items and modify the questions so they’re more specific to a topic that you want for your focus group.
iAuditor the world’s #1 mobile data gathering tool can be used to effectively document focus group discussions. Record demographics and highlight consumer insights, opinions, and preferences. Share collected data with your team and use the information for business evaluations and improvement plans. Learn more about how to effectively conduct your focus groups.
Get started by downloading our free digital focus group templates that you can also customize to fit your business needs.
This checklist can be used by research teams to find the right respondents for focus groups (e.g. customers right outside grocery stores). Record demographic data such as gender, age group, nationality, marital status, educational attainment, and employment status. You can modify the template items based on your goals. Data collected using this template can also be useful for statistics and case studies. Use iAuditor to conduct more efficient demographic surveys with your iPad, tablet, or mobile device.
This template can be used to discover why attendees go to an event or a program. Document the aspects of the program which attendees like the most and take note of the ones attendees dislike. Observe nonverbal cues such as laughter, pauses, or even discomfort. You can use iAuditor to take photo evidences of respondents being interviewed.