Product Launch Checklists
Never miss a process step and guarantee a successful product launch with a digital checklist
Never miss a process step and guarantee a successful product launch with a digital checklist
Published 13 Apr 2022
A product launch is a marketing strategy for introducing a new product or reintroducing an existing product after functional or design innovations have been made. It is a systematic process of announcing the product’s availability, usage, design, and suggested retail price to the public.
A product launch checklist is used by marketing teams to ensure the readiness of the product and support teams prior to the product launch date. This template has been created to guide the team to do the following:
In this article, we will briefly discuss the following:
A product launch checklist is a tool used by marketing teams to check and document the completeness of the processes, steps, and assets needed for the product launch prior to its launch date. It helps businesses prevent instances of incomplete requirements, missed steps, and miscommunication.
These checklists are used across industries including manufacturing and hospitality, among others. It helps businesses increase profitability and prepare for possible outcomes including initial sales and customer feedback. It also helps in:
A product launch is an exciting and important event for every business. Its preparation requires time and effort to meet set goals. Avoid product launch failure by familiarizing yourself with the common mistakes when preparing for it.
A product launch checklist is used to gather information to ensure the successful market introduction of a revamped or new product development. The following are essential elements of a good product launch checklist:
Traditionally, product launch documentation are recorded manually using pen and paper. With this approach, manual data-entry must be performed to draft and email product launch reports to business owners. This cumbersome process makes critical data susceptible to damage, loss, and unauthorized access. With iAuditor by SafetyCulture, you can solve this problem by converting your existing paper forms into our digital format. The convenience of using a digital product launch checklist can speed up and improve the overall reporting process. With iAuditor, you can also:
This product readiness launch checklist is used in the food and hospitality industry to review the readiness of the business in preparing the product launch.
This menu launch template is converted by Maxine Pears using iAuditor by SafetyCulture when they launch Nando's Menu last May 2016. Nando’s is a South African restaurant chain that specializes in Portuguese food, such as peri-peri style chicken dishes. A menu launch template helps in gathering feedback about the restaurant visit to check if the product launch is successful.
A product evaluation template is used to assess a manufactured product’s quality. This template ensures products are in good working condition and complies with design and standard procedures before market release.